Smarties EMEA 2017 kısa listesi belli oldu. Türkiye’den katılan başvurulardan 33 tanesi 22 kategoride kısa listeye kaldı.
Brand Awareness
Wunderman Dubai / Panadol Arabia GSK and Wunderman Dubai
Tales of Tough
Nike and R/GA London
Nike On Demand
Microsoft and The Story Lab
AI driven programmatic mobile marketing
Garanti Bank and Cereyan Media
GarantiOne Launch Campaign
Shoprite and Yonder Media
Shoprite Low Price Christmas Brand Awareness Campaign
Lead Generation / Direct Response / Conversions
AXA and Havas Media
One Step Ahead
Pegasus Airlines and Hype
Pegasus Airlines - To be or not to be
Akbank and Akbank
Smart Audience Targeting in Facebook Advertising for Personal Loans
Boxer Superstores and Boxer Superstores
Dreams Come True at Boxer with Sunlight
Government Employee Medical Scheme (GEMS) and Yonder Media
GEMS EVO Switch Campaign
Product / Services Launch
KFC and Strika Entertainment
KFC Supa Strikas Golden Shakes
Government Employee Medical Scheme (GEMS) and Yonder Media
GEMS EVO Switch Campaign
Unilever Food Solutions Turkey and Being Çözüm
UFS Safe Hands
PepsiCo- Doritos and AdColony
Doritos Mix
Givenchy and Havas Media Russia
Beauty Ride
Promotion
Givenchy and Havas Media Russia
Beauty Ride
Vodafone and Ketchup Loyalty
Vodafone Yanımda(Vodafone With Me) - #What'sInItForMe Campaign
Pepsico // Lipton Ice Tea and Mindshare
Lipton Ice Tea Shell Promotion
Las Vegas Convention and Visitors Authority and LVCVA
The Christmas Tales of Las Vegas
BURGER KING® and The Jupiter Drawing Room (Cape Town)
Social Impact / Not for Profit
Unilever and Liquorice
Unilever uGive
Amarula and Liquorice and FCB
Amarula #NameThemSaveThem
Enerjisa and Mediacom
Enerjisa - Save Your Energy Movement
Cross Media
Unilever Russia Dove and Initiative Russia
Dove You are more beautiful that you think you are
AXA and Havas Media
One Step Ahead
Nestlé / Nescafé and Mindshare, Maxus
Turn your Home into a Café with Nescafé
FIAT and People Initiative
From Inside the Plot
Ariel and Mobitainment & Brainbow Conscious Creatives
Ariel: Impossible made Possible
Cross Mobile Integration
Zubizu and Mindshare
ZUBİZU Harbiye Open Air Concerts Campaign
Sütaş and Alametifarika
Sütsüz Olmaz
Government Employee Medical Scheme (GEMS) and Yonder Media
GEMS EVO Switch Campaign
Marketing within a Mobile Gaming Environment
AB InBev (South Africa) / SAB and Initiative Media (Johannesburg)
Hansa Switch @6
Warner Bros. and Mediacom
Warner Bros. – Resident Evil: The Final Chapter
Vodafone and Mindshare Turkey
4,5G Truck
Unilever - Signal and R/GA London
The Adventures of Little Brush Big Brush
Mastercard South Africa and Digitata Insights (Pty) Ltd
Masterpass Race
Messaging
EDUCO and Havas Media
Educo - Child Protection Kit
Nike and R/GA London
Nike On Demand
Programmatic
Subway France and S4M
Subway You're the Chef
Garanti Bankası and Digitouch
Garanti One
Mobile App
Garanti Bank and Cereyan Media
GarantiOne Launch Campaign
Turkcell - BiP and BPN İstanbul
Series Extra
Shell and MOBGEN
Shell App for Connected Car
YAPIKREDI and YAPIKREDI
YAPI KREDI MOBILE APP
Mobile Website
Amarula and Liquorice
Amarula #NameThemSaveThem
Sütaş and Alametifarika
Sütsüz Olmaz
Mobile Search
Dunlop Tyres SA and Conversation LAB
Dunlop Mobile Search
Miladys and Conversation LAB
Miladys Mobile Search
Zubizu and Mindshare
ZUBİZU Harbiye Open Air Concerts Campaign
Mobile Native
Festival Republic and Gameloft Advertising Solutions
Reading & Leeds Festival 2017
Unilever and Mindshare
Lipton Relaxing Banner
Unilever / Knorr and Mindshare
Knorr Pita Line
Vodafone and Mindshare Turkey
Yandex Traffic Blogger
Mobile Social
Unilever - Signal and R/GA London
The Adventures of Little Brush Big Brush
P&G and AdColony
P&G Thank You Mom
Nike and R/GA London
Nike On Demand
Sütaş and Alametifarika
Sütsüz Olmaz
Unilever and Liquorice
Unilever uGive
Innovation
Shell and MOBGEN
Shell App for Connected Car
Unilever and Liquorice
Knorr Dinner on Demand
Peugeot and OMD
Peugeot 3008 Airplane Mode Targeting
Turkcell - Fizy and BPN istanbul
Fizy Heart Rate
Unilever / Cornetto and Mindshare Turkey
Last Chance
Location Based
Leroy Merlin and Mobext
Leroy Merlin 2016 e-Catalogue Cross-Device Activation
Subway France and S4M
Subway You're the Chef
McDonald's and OMD
McDonald's Germany Location 2016
Arçelik and NMOBS
ARÇELİK OLED TV Campaign
AXA and Havas Media
One Step Ahead
Mobile Payments
Shell and MOBGEN
Shell App for Connected Car
Unilever and Liquorice
Knorr Dinner on Demand
The Internet of Things - Products in the Market
Lipton and InMobi, Unilever
Lipton Green Tea
Mobile Video
Unilever - Signal and R/GA London
The Adventures of Little Brush Big Brush
Huawei Turkey and Maxus Turkey
Focus on Portraits with Huawei P10
Beats by Dre and HAVAS MEDIA
Anthony Joshua vs Wladamir Klitschko: Beats Media House
SA Home Loans and Liquorice
SA Home Loans House Rules
Pegasus Airlines and Hype
Winter Is Coming
VR/AR
Lipton and InMobi, Unilever
Lipton Green Tea
Unilever, Lifebuoy and The Niche Guys
Global Handwashing Day 2016
360 Degree Video
FIAT and People Initiative
From Inside the Plot
Turkcell and BPN İstanbul
Beyond A Stadium
Yapı Kredi and Koçzer
Find The Hidden Vadaa