Smarties Türkiye 2017 Ödülleri Kısa Listesi kategorilere göre aşağıdaki şekilde belirlenmiştir.
Brand Awareness
Arçelik | NMOBS / KOÇZER
ARÇELİK OLED TV Campaign
Otokoc Otomotiv - Avis | KocZer / Yandex
Avis Yandex Navigation
Turkcell | Mobiwan
Bayram Olsun
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Biscolata | Rabarba Istanbul
My Perfect Valentine: Carlos
Garanti Bank | Cereyan Media / Digitouch
GarantiOne Launch Campaign
Sütaş | Alametifarika
Sütsüz Olmaz
Pegasus Airlines | Hype
Winter Is Coming
Lead Generation
Pepsico // Lipton Ice Tea | Mindshare / Rocketworks
Lipton Ice Tea Shell Promotion
Pegasus Airlines | Hype
Pegasus Airlines - To be or Not to be
Akbank | Akbank
Smart Audience Targeting in Facebook Advertising for Personal Loans
Sütaş | Alametifarika
Sütsüz Olmaz
Turkcell | Hype
Turkcell - We Know What You Are Searching For
Nestlé / Nescafé | Mindshare&Maxus / AdColony
Turn Your Home into a Café with Nescafé
Zubizu | Mindshare
ZUBİZU – Dream F&B Campaign
Product / Services Launch
Arçelik | NMOBS / KOÇZER
ARÇELİK OLED TV Campaign
PepsiCo- Doritos | AdColony Turkey / OMD
Doritos Mix
Ford Otosan | AdColony Turkey / Zer
Ford GT Haptic Video
Maximum Mobil | Işbank
Işbank Digital Wallet- Maximum Mobil
IşCep iMessage | Işbank
Işbank Mobile Banking App IşCep - iMessage
IşCep Credit Ready | Işbank
Işbank Mobile App IşCep- Credit Ready
Peugeot | OMD / AdColony Turkey
Peugeot 3008 Airplane Mode Targeting
Turkcell - BiP | BPN İstanbul
Series Extra
Yapı Kredi | KOCZER
YAPI KREDI - MOBILE LAUNCH
Promotion
Pepsico // Lipton Ice Tea | Mindshare / Rocketworks
Lipton Ice Tea Shell Promotion
Lipton | Unilever / Wanda Digital
LIPTON The Unique Position of Tea in Turkey
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey
Turn Your Home into a Café with Nescafé
Vodafone | Ketchup Loyalty
Vodafone Yanımda (Vodafone With Me) - #What'sInItForMe Campaign
Zubizu | Mindshare / Kompüter
ZUBİZU Harbiye Open Air Concerts Campaign
Relationship Building / CRM
Denizbank | AdColony Turkey / Dijital Büro İstanbul
Denizbank Dynamic Fixture
PepsiCo- Doritos | AdColony Turkey / OMD
Doritos Mix
Unilever / Knorr | Mindshare / AdColony Turkey
Knorr Pita Line
Pegasus Airlines | Hype
Pegasus Airlines - To be or Not to be
League of Legends | Riot Games / Wanda Digital
This Is Your Legend
Social Impact / Not for Profit
Turkcell | Mobiwan
Bayram Olsun
Enerjisa | Mediacom / AMVG
Enerjisa - Save Your Energy Movement
Turkcell | Pure New Media
Letters to Gallipoli
Cross Media
Turkcell | Mobiwan
Bayram Olsun
FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden
From Inside The Plot
Huawei Turkey | Maxus Turkey / AdColony Turkey
Memorable Mother's Day with Huawei P10
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey
Turn Your Home into a Café with Nescafé
Cross Mobile Integration
Biscolata | Rabarba Istanbul
My Perfect Valentine: Carlos
Sütaş | Alametifarika
Sütsüz Olmaz
Zubizu | Mindshare / Kompüter
ZUBİZU Harbiye Open Air Concerts Campaign
Marketing within a Mobile Gaming Environment
Vodafone | Mindshare Turkey / Gameloft
4,5G Truck
Warner Bros. | Mediacom / Gameloft
Warner Bros. – Resident Evil: The Final Chapter
Programmatic
Garanti Bankası | Digitouch / Cereyan
Garanti One
Mobile App
Fritolay / Cheetos | OMD TURKEY / Noktacom Medya
Cheetos - Burak Oyunda Mobile App Partnership
Maximum Mobil | Işbank
Işbank Digital Wallet- Maximum Mobil
IşCep New Features | Işbank
Işbank Mobile Banking App IşCep - New Features
Garanti Bank | Cereyan Media / Digitouch
GarantiOne Launch Campaign
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Biscolata | Rabarba Istanbul
My Perfect Valentine: Carlos
Turkcell - BiP | BPN İstanbul
Series Extra
YAPIKREDI | YAPIKREDI
Yapı Kredi MOBILE APP
Mobile Website
Migros | AdColony Turkey / Zer
Migros TV Voice Command
Sütaş | Alametifarika
Sütsüz Olmaz
Mobile Search
Zubizu | Mindshare / Kompüter
ZUBİZU Harbiye Open Air Concerts Campaign
Mobile Native
Unilever / Knorr | Mindshare / AdColony Turkey
Knorr Pita Line
Unilever | Mindshare / AdColony Turkey
Lipton Relaxing Banner
Rexona | Unilever / Wanda Digital
REXONA Dictionary of Moves
Vodafone | Mindshare Turkey
Yandex Traffic Blogger
Mobile Social
P&G | AdColony Turkey / Starcom Mediavest Group
P&G Thank You Mom
Sütaş | Alametifarika
Sütsüz Olmaz
Innovation
Arçelik | NMOBS / KOÇZER
ARÇELİK OLED TV Campaign
Turkcell - Fizy | BPN istanbul / AdColony Turkey
Fizy Heart Rate
Ford Otosan | AdColony / Zer
Ford GT Haptic Video
IşCep New Features | Işbank
Işbank Mobile Banking App IşCep - New Features
Unilever / Cornetto | Mindshare Turkey / Arkitekt
Last Chance
YAPIKREDI | YAPIKREDI
Yapı Kredi MOBILE APP
Location Based
Unilever / Knorr | Mindshare / AdColony Turkey
Knorr Pita Line
Lipton | Unilever / Wanda Digital
LIPTON The Unique Position of Tea in Turkey
Huawei Turkey | Maxus Turkey / AdColony Turkey
Memorable Mother's Day with Huawei P10
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey
Turn Your Home into a Café with Nescafé
Vodafone | Mindshare Turkey
Yandex Traffic Blogger
Zubizu | Mindshare
ZUBİZU – Location Based Communications
Mobile Payments
Maximum Mobil | Işbank
Işbank Digital Wallet- Maximum Mobil
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Mobile Video
PepsiCo- Doritos | AdColony Turkey / OMD
Doritos Mix
Yapı Kredi | Koçzer / NMOBS
Find the Hidden Vadaa
Ford Otosan | AdColony Turkey / Zer
Ford GT Haptic Video
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Sütaş | Alametifarika
Sütsüz Olmaz
360 Degree Video
Yapı Kredi | Koçzer / NMOBS
Find the Hidden Vadaa
FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden
From Inside The Plot
Mobile Audio
Migros | AdColony Turkey / Zer
Migros TV Voice Command