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SMARTIES TÜRKİYE 2017 ÖDÜLLERİ KISA LİSTESİ BELLİ OLDU


Smarties Türkiye 2017 Ödülleri Kısa Listesi kategorilere göre aşağıdaki şekilde belirlenmiştir.

Brand Awareness

Arçelik | NMOBS / KOÇZER

ARÇELİK OLED TV Campaign

Otokoc Otomotiv - Avis | KocZer / Yandex

Avis Yandex Navigation

Turkcell | Mobiwan

Bayram Olsun

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

Garanti Bank | Cereyan Media / Digitouch

GarantiOne Launch Campaign

Sütaş | Alametifarika

Sütsüz Olmaz

Pegasus Airlines | Hype

Winter Is Coming

Lead Generation

Pepsico // Lipton Ice Tea | Mindshare / Rocketworks

Lipton Ice Tea Shell Promotion

Pegasus Airlines | Hype

Pegasus Airlines - To be or Not to be

Akbank | Akbank

Smart Audience Targeting in Facebook Advertising for Personal Loans

Sütaş | Alametifarika

Sütsüz Olmaz

Turkcell | Hype

Turkcell - We Know What You Are Searching For

Nestlé / Nescafé | Mindshare&Maxus / AdColony

Turn Your Home into a Café with Nescafé

Zubizu | Mindshare

ZUBİZU – Dream F&B Campaign

Product / Services Launch

Arçelik | NMOBS / KOÇZER

ARÇELİK OLED TV Campaign

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

Ford Otosan | AdColony Turkey / Zer

Ford GT Haptic Video

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

IşCep iMessage | Işbank

Işbank Mobile Banking App IşCep - iMessage

IşCep Credit Ready | Işbank

Işbank Mobile App IşCep- Credit Ready

Peugeot | OMD / AdColony Turkey

Peugeot 3008 Airplane Mode Targeting

Turkcell - BiP | BPN İstanbul

Series Extra

Yapı Kredi | KOCZER

YAPI KREDI - MOBILE LAUNCH

Promotion

Pepsico // Lipton Ice Tea | Mindshare / Rocketworks

Lipton Ice Tea Shell Promotion

Lipton | Unilever / Wanda Digital

LIPTON The Unique Position of Tea in Turkey

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

Vodafone | Ketchup Loyalty

Vodafone Yanımda (Vodafone With Me) - #What'sInItForMe Campaign

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

Relationship Building / CRM

Denizbank | AdColony Turkey / Dijital Büro İstanbul

Denizbank Dynamic Fixture

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

Pegasus Airlines | Hype

Pegasus Airlines - To be or Not to be

League of Legends | Riot Games / Wanda Digital

This Is Your Legend

Social Impact / Not for Profit

Turkcell | Mobiwan

Bayram Olsun

Enerjisa | Mediacom / AMVG

Enerjisa - Save Your Energy Movement

Turkcell | Pure New Media

Letters to Gallipoli

Cross Media

Turkcell | Mobiwan

Bayram Olsun

FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden

From Inside The Plot

Huawei Turkey | Maxus Turkey / AdColony Turkey

Memorable Mother's Day with Huawei P10

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

Cross Mobile Integration

Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

Sütaş | Alametifarika

Sütsüz Olmaz

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

Marketing within a Mobile Gaming Environment

Vodafone | Mindshare Turkey / Gameloft

4,5G Truck

Warner Bros. | Mediacom / Gameloft

Warner Bros. – Resident Evil: The Final Chapter

Programmatic

Garanti Bankası | Digitouch / Cereyan

Garanti One

Mobile App

Fritolay / Cheetos | OMD TURKEY / Noktacom Medya

Cheetos - Burak Oyunda Mobile App Partnership

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

IşCep New Features | Işbank

Işbank Mobile Banking App IşCep - New Features

Garanti Bank | Cereyan Media / Digitouch

GarantiOne Launch Campaign

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

Turkcell - BiP | BPN İstanbul

Series Extra

YAPIKREDI | YAPIKREDI

Yapı Kredi MOBILE APP

Mobile Website

Migros | AdColony Turkey / Zer

Migros TV Voice Command

Sütaş | Alametifarika

Sütsüz Olmaz

Mobile Search

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

Mobile Native

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

Unilever | Mindshare / AdColony Turkey

Lipton Relaxing Banner

Rexona | Unilever / Wanda Digital

REXONA Dictionary of Moves

Vodafone | Mindshare Turkey

Yandex Traffic Blogger

Mobile Social

P&G | AdColony Turkey / Starcom Mediavest Group

P&G Thank You Mom

Sütaş | Alametifarika

Sütsüz Olmaz

Innovation

Arçelik | NMOBS / KOÇZER

ARÇELİK OLED TV Campaign

Turkcell - Fizy | BPN istanbul / AdColony Turkey

Fizy Heart Rate

Ford Otosan | AdColony / Zer

Ford GT Haptic Video

IşCep New Features | Işbank

Işbank Mobile Banking App IşCep - New Features

Unilever / Cornetto | Mindshare Turkey / Arkitekt

Last Chance

YAPIKREDI | YAPIKREDI

Yapı Kredi MOBILE APP

Location Based

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

Lipton | Unilever / Wanda Digital

LIPTON The Unique Position of Tea in Turkey

Huawei Turkey | Maxus Turkey / AdColony Turkey

Memorable Mother's Day with Huawei P10

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

Vodafone | Mindshare Turkey

Yandex Traffic Blogger

Zubizu | Mindshare

ZUBİZU – Location Based Communications

Mobile Payments

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Mobile Video

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

Yapı Kredi | Koçzer / NMOBS

Find the Hidden Vadaa

Ford Otosan | AdColony Turkey / Zer

Ford GT Haptic Video

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

Sütaş | Alametifarika

Sütsüz Olmaz

360 Degree Video

Yapı Kredi | Koçzer / NMOBS

Find the Hidden Vadaa

FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden

From Inside The Plot

Mobile Audio

Migros | AdColony Turkey / Zer

Migros TV Voice Command


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