MMA SMARTIES Türkiye 2021 Ödülleri Kazananları


MMA TÜRKİYE SMARTIES ÖDÜLLERİ 15 ARALIK’TA GERÇEKLEŞEN SANAL ÖDÜL TÖRENİ’NDE SAHİPLERİYLE BULUŞTU!


Mobil Pazarlama Derneği MMA (Mobile Marketing Association) tarafından düzenlenen ve bu sene Ece Sükan’ın sunumuyla MMA EMEA Youtube kanalında canlı yayınlanan gecede; marka, ajans ve teknoloji sağlayıcılarının birlikte ortaya koyduğu "MODERN PAZARLAMA" yaklaşımlarını ve bunun sonucunda "MOBİLDE ETKİ YARATMA" konularını ödüllendiren dünyadaki ilk yarışma programı SMARTIES’in 11.senesinde, rekor başvuru sayısına ulaşıldı ve Eti Pazarlama Grup Başkanı Zeynep Dipçin AKDOĞAN Başkanlığında pazarlamanın öncü isimlerinden oluşan Juri üyeleri başarılı kampanyalar arasından mobil yaratıcılığın ‘’En’’lerini seçti.


MMA Türkiye SMARTIES Ödül Töreni’Nde 4 ana kanal; ‘’Marketing Objectives’’ , ‘Media’’, ‘’Technology’’ , ‘’Business Transformation 2021’’ altında yer alan 25 Kategoriden; toplamda 32 Bronz, 25 Silver , 11 Gold ve 2 Endüstri Ödülü sahipleriyle buluştu. Etkinlik, Juri Başkanı Zeynep Dipçin Akdoğan’ın konuşması ile başladı, MMA Türkiye Smarties Ödül Töreni ve hemen ardından MMA EMEA Ödül Töreni ile devam etti.


EMEA BÖLGESİ’NİN 54 ÖDÜLÜNDEN 35’İ TÜRKİYE’DEN!


EMEA Bölgesi’nin SMARTIES kazananlarının büyük çoğunluğunun Türkiye’den çıkması dikkat çekti. Toplamda 54 Ödül arasından; 16 Bronz SMARTIES’in 13’ü, 17 Silver SMARTIES’in 14’ü, 20 Gold SMARTIES’in 8’i ve 1 Endüstri Ödülü’nü yerli kampanyalar eve götürmeye hak kazandı ve böylelikle Türkiye ; globalde büyük başarı elde etti.



MMA TÜRKİYE SMARTIES 2021 KAZANANLAR LİSTESİ:



BRAND EXPERIENCE


Bronz SMARTIES:


‘’ETİ POPKEK’TE BOŞ YOK!’’ - ETİ | MILKLAB

‘’DORITOS BOLDY YOU, ##DARETOGOFORIT’’ - DORITOS TURKEY | OMD TURKEY

‘’YUMOŞ BUILDING’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY


Silver SMARTIES:


‘’COCA-COLA SUMMER MUSIC UPLIFTING BREAKS’’ - THE COCA-COLA COMPANY | CARAT TURKEY


Gold SMARTIES:


‘’DIMES BATTLE SMOOTHIE X MILKSHAKE’’ - DİMES | REKLAMANIA CREATIVE / CATS&DOGS



LEAD GENERATION/ DIRECT RESPONSE/ CONVERSIONS


Bronz SMARTIES:


‘’DİMES BATTLE SMOOTHIEXMILKSHAKE’’ - DİMES | REKLAMANIA CREATIVE / CATS&DOGS


Silver SMARTIES:


‘’ALGIDA İLE TATLIYA BAĞLA - END IT UP WITH ALGIDA!’’ - ALGİDA | STANDBY CREATIVE GROUP

‘’FAST AND DELICIOUS’’ LITTLE CEASARS | HYPE


PRODUCT/SERVICES LAUNCH


Bronz SMARTIES:


‘’DORİTOS RİSK 5.0’’ - DORİTOS | OMD TURKEY


Silver SMARTIES:


‘’PIZZA TOST LAUNCH CAMPAIGN’’ - SUPERFRESH | SENFONİCO

‘’DİMES BATTLE SMOOTHIE X MILKSHAKE’’ - DİMES | REKLAMANIA CREATIVE / CATS&DOGS


CONSUMER PROMOTIONS


Bronz SMARTIES:


‘’COCA-COLA PROMO&DEEZER COLLAB 2020’’ - THE COCA-COLA COMPANY | CARAT TURKEY | GOODROLL | DEEZER


Silver SMARTIES:


‘’YUMOŞ SURVIVOR’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY

‘’ALGİDA MARAŞ USULÜ İLE NESİLLER YARIŞIYOR!’’ - ALGİDA | STANDBY CREATIVE GROUP


Gold SMARTIES:


‘’ETİ POPKEK’TE BOŞ YOK!’’ - ETİ | MILKLAB


CROSS CHANNEL INTEGRATION - ADCOLONY DESTEKÇİLİĞİNDE


Bronz SMARTIES:


‘’COCA-COLA SUMMER MUSIC UPLIFTING BREAKS’’ - THE COCA-COLA COMPANY | CARAT TURKEY

‘’ORANGE IS THE COLOR OF SUPPORT’’ - ING BANK | TRIBAL WW ISTANBUL

‘’YUMOŞ SURVIVOR’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY


Silver SMARTIES:


‘’YUMOŞ BUILDING’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY


Gold SMARTIES:


‘’ELLER ELLER’’ - BAYER | CONTENTINE | MEDIACOM



GAMING/GAMIFICATION/E-SPORTS


Bronz SMARTIES:


‘’CHEETOS MONSTER MOBILE VIDEO EXECUTION WITH ADCOLONY’’ PEPSICO | ADCOLONY | OMD TURKEY


Silver SMARTIES:


‘’YUMOŞ SURVIVOR’’ - YUMOŞ | WUNDERMAN THOMPSON TURKEY

‘’VALORANT’’ RIOT GAMES | ADXCLUSIVE


SOCIAL MEDIA MARKETING


Bronz SMARTIES:


‘’PEPSİ UCL’’ - PEPSİ | OMD TURKEY

‘’DİMES BATTLE SMOOTHIE X MILKSHAKE’’ - DİMES | REKLAMANIA CREATIVE / CATS&DOGS


Silver SMARTIES:


‘’ELLER ELLER’’ - BAYER | CONTENTINE | MEDIACOM

‘’PIZZA TOST LAUNCH CAMPAIGN’’ - SUPERFRESH | SENFONICO


SOCIAL MESSAGING / CHAT APPS / TEXT MESSAGING - GARANTİ BBVA DESTEKÇİLİĞİNDE


Gold SMARTIES:


‘’ETİ POPKEK’TE BOŞ YOK’’ - ETİ | MILKLAB



VIDEO ADVERTISING


Bronz SMARTIES:


‘’CHEETOS MONSTER MOBILE VIDEO EXECUTION WITH ADCOLONY’’ - PEPSICO | ADCOLONY | OMD TURKEY

‘’VALORANT’’ - RIOT GAMES | ADXCLUSIVE

‘’INSTANT PLAY SAMSUNG GALAXY A SERIES’’ - SAMSUNG | ADCOLONY | PUBLICIS


Silver SMARTIES:


‘’ALGİDA İLE TATLIYA BAĞLA - END IT UP WITH ALGIDA’’ - ALGİDA | STANDBY CREATIVE GROUP

‘’ELLER ELLER’’ - BAYER | CONTENTINE | MEDIACOM


LOCATION BASED SERVICES / TARGETING


Bronz SMARTIES:


‘’LOCATION BASED INSIGHT USAGE WITH PERSONALIZATION’’ - VODAFONE TURKEY


Silver SMARTIES:


‘’FAST AND DELICIOUS’’ - LITTLE CEASARS | HYPE


Gold SMARTIES:


‘’AKBANK OFFLINE OOH MEASUREMENT & OPTIMIZATION’’ - AKBANK | MEDIACOM


INNOVATION - TÜRKİYE İŞ BANKASI DESTEKÇİLİĞİNDE


Bronz SMARTIES:


‘’ETİ POPKEK’TE BOŞ YOK’’ - ETİ | MILKLAB

‘’AKBANK OFFLINE OOH MEASUREMENT & OPTIMIZATION’’ - AKBANK | MEDIACOM


Silver SMARTIES:


‘’RUFFLES MESSI MESSAGES’’ - RUFFLES | OMD TURKEY


Gold SMARTIES:


‘’ARÇELİK VIEW IN AR PRODUCT EXPERIENCE PROJECT’’ - ARÇELİK | HOLONEXT


MOBILE APP - APPNEXT DESTEKÇİLİĞİNDE


Bronz SMARTIES:


‘’DAHA DAHA’’ - THE COCA-COLA COMPANY | CARAT TURKEY


Silver SMARTIES:


‘’YAPI KREDİ POS CEPTE’’ - YAPI KREDİ


Gold SMARTIES:


‘’KAZANDIRIO APPLICATION’’ - PEPSICO | OMD TURKEY


MOBILE SEARCH


Bronz SMARTIES:


‘’PRE-MARKETING BY TRENDYOL’’ - TRENDYOL | NEWTON.DDC


Silver SMARTIES:


‘’FAST&DELICIOUS’’ - LITTLE CEASARS | HYPE


SOCIAL COMMERCE


Bronz SMARTIES:


‘’HOW TO INCREASE ONLINE SALES WITH AN EXPERIENCE MANAGEMENT PLATFORM’’ - TADIM | NEODIGITAL


CONTEXTUAL / NATIVE ADVERTISING


Bronz SMARTIES:


‘’DIJITAL ZEKA Q’’ - QNB FİNANSBANK | ONEDİO


Silver SMARTIES:


‘’A MILLION MORE LIVES - SAFETY BELT WARNING STOPPER’’ - VOLVO - MINDSHARE


DATA / INSIGHTS


Bronz SMARTIES:


‘’L’OREAL PARIS ELSEVE DREAM LONG FRIZZ KILLER SERUM LAUNCH - BRIDGE PROJECT’’ - L’OREAL TURKEY | WAVEMAKER

‘’ALGIDA’YLA TATLIYA BAĞLA - END IT UP WITH ALGIDA’’ - ALGİDA | STANDBY GROUP


Silver SMARTIES:


HOW TO INCREASE ONLINE SALES WITH AN ‘’EXPERIENCE MANAGEMENT PLATFORM! İLE TADIM | NEODIGITAL


Gold SMARTIES:


‘’BASE CUSTOMER PERFORMANCE WITH VODAFONE DATA MODELING’’ - VODAFONE TURKEY


USER GENERATED / INFLUENCER MARKETING


Bronz SMARTIES:


‘’DORITOS BOLDY YOU #DARETOGOFORIT’’ - DORİTOS TURKEY | OMD TURKEY


Silver SMARTIES:


‘’ELLER ELLER’’ BAYER | CONTENTINE | MEDIACOM


Gold SMARTIES:


DIMES BATTLE | SMOOTHIE X MILKSHAKE İLE DİMES | REKLAMANIA CREATIVE / CATS&DOGS

‘’YUMOŞ BUILDING’’ YUMOŞ | WUNDERMAN THOMPSON TURKEY


GENDER EQUALITY IN ADVERTISING - META DESTEKÇİLİĞİNDE


Silver SMARTIES:


‘’İŞ ASSET MANAGEMENT WOMEN EQUITY FUND’’- TÜRKİYE İŞ BANKASI VE PUBLICIS ISTANBUL


Gold SMARTIES:


‘’BEN VARIM’’ KAMPANYASI İLE VODAFONE TURKEY VE CARAT MEDIA | VMLY&R.


SOCIAL RESPONSIBILITY


Bronz SMARTIES:


‘’MAX SAHNE İLE HAYDİ OYUNA’’ - MAX VE STANDBY CREATIVE GROUP


TECHNOLOGY / INNOVATION


Bronz SMARTIES:


‘’YUMOŞ SURVIVOR’’ YUMOŞ | WUNDERMAN THOMPSON TURKEY

‘’RUFFLES MESSI MESSAGES’’ - RUFFLES | OMD TURKEY


INCLUSIVITY (DURING THE PANDEMIC)


Bronz SMARTIES:


‘’MAX SAHNE İLE HAYDİ OYUNA’’ - MAX VE STANDBY CREATIVE GROUP

‘’TV+ SANA GÖRE İÇERİK’’ - TURKCELL | MİNDSHARE


CUSTOMER EXPERIENCE


Bronz SMARTIES:


‘’DORİTOS BOLDY YOU #DARETOGOFORIT’’ - DORITOS TURKEY VE OMD TURKEY


Silver SMARTIES:


‘’ALGİDA İLE KAZAN’’- UNILEVER | MINDSHARE TURKEY

‘’ADİDAS - BEŞİKTAŞ FANTOGRAPHY’’ ADİDAS | WUNDERMAN THOMPSON TURKEY


E-COMMERCE (PIVOTING DURING THE PANDEMIC)


Bronz SMARTIES:


‘’FIAT EGEA CROSS PRELANSMAN’’ - FIAT | PEOPLE


Silver SMARTIES:


‘’ARÇELİK WEBSITE - www.arcelik.com.tr’’ - ARÇELİK | -99 DESIGN STUDIO


ENDÜSTRİ ÖDÜLLERİ


BEST-IN-SHOW: DİMES BATTLE SMOOTHIE X MILKSHAKE

ADVERTISER OF THE YEAR: UNILEVER