MMA SMARTIES Türkiye Shortlist



MARKETING OBJECTIVE


Brand Awareness

Arçelik Gurme Şef Launch

- Arçelik Pazarlama A.Ş. | Ingage Media

Cheetos Mustache

- Cheetos | OMD | AdColony

Coke Energy - This Energy Is For You

- Coca-Cola Energy | Carat Turkey | McCANN Istanbul

Coca-Cola Screen Time

- Coca-Cola | Carat Turkey

DIMES Milkshake Launch

- DIMES | Reklamania Creative | Bubble Project

Petrol Ofisi Sosyal Lig

- Petrol Ofisi Sosyal Lig | Promoqube

sahibinden.com - 20th year anniversary

- sahibinden.com | Rafineri

Türkiye Turkcell'le Çok Çekici

- Turkcell | Mindshare Turkey

World Mobile Launch

- World Mobile | Rafineri | Mindshare Turkey


Lead Generation

Akbank's Ex Machina - AI From The Marketing Automation

- AKBANK

Akbank Walled Garden

- AKBANK

Click to Whatsapp Ad Model - Maxi Integration

- İşbank

Dataroid- Customer Deep Insight Platform

- İşbank

DIMES Milkshake Launch

- DIMES | Reklamania Creative | Bubble Project

Fonmatik Robo Project

- Anadolu Hayat Emeklilik

Hype/Turkcell.com/Turkcell

- Turkcell | Hype

Nescafe Keyf-i Turk Faladdin Entegrasyon

- Nestle | Mindshare Turkey | İsobar Türkiye

Sprite Summer Refreshment

- Sprite | Carat Turkey | VMLY&R

Petrol Ofisi Sosyal Lig

- Petrol Ofisi Sosyal Lig | Promoqube


Product / Services Launch

Maximum Gaming Card

- İşbank | Muse İstanbul

DIMES Milkshake Launch

- DIMES | Reklamania Creative | Bubble Project

Fanta Music Is Ours

- Fanta | Carat Turkey

Cheetos Rock Scissors Paw

- PepsiCo | OMD

Maximum Genç

- İşbank | VMLY&R

Whatsapp Online Architecture

- Doğtaş | Ad Venture Digital

sahibinden.com - Auto360

- sahibinden.com | Rafineri


Promotion

Screen Time Discount

- Yapı Kredi | 4129Grey

Nescafe Keyf-i Turk Faladdin Entegrasyon

- Nestle | Mindshare Turkey | İsobar Türkiye

Unicornetto Lovers Fountain

- Cornetto | Standby Creative Group | Mindshare Turkey

DIMES Milkshake Launch

- DIMES | Reklamania Creative | Bubble Project

Obsesso ile Evin Keyfini Çıkar

- Obsesso | AdColony

Legendary Black Friday

- Hepsiburada | The Walt Disney Company Turkey


Gender Equality in Advertising

BenVarım

- Vodafone | Carat Turkey

Yapı Kredi International Women's Day - Afife Jale

- Yapı Kredi | Rafineri

UNICORNETTO // MY FAIRY TALE

- Cornetto // Unilever | Medina Turgul DDB



MEDIA


Mobile Gaming, Gamification & E-Sports

adidas The Uncancelled Cup

- adidas | Wunderman Thompson Istanbul | MediaCom

Coca-Cola e-Euro 2020

- Coca-Cola | Carat Turkey | CIC | Socrates

Fonmatik Robo Project

- Anadolu Hayat Emeklilik

PubG

- Turkcell | Mindshare Turkey

Petrol Ofisi Sosyal Lig

- Petrol Ofisi Sosyal Lig | Promoqube

The Rising of New Generation T

- AKBANK

Topla Kazan; an idea based on Game Theory

- Turkcell Yaani | 4PLAY MOBILE CREATIVE PEOPLE


Mobile Social

#BabilinNumarası

- Bepanthol | Wunderman Thompson Istanbul | MediaCom

BuMamaBenden

- Vodafone | Carat Turkey | VMLY&R

Cheetos Mustache

- Cheetos | OMD | AdColony

DIMES Milkshake Launch

- DIMES | Reklamania Creative | Bubble Project

Fanta Music Is Ours

- Fanta | Carat Turkey

Ford SUV Word AR Filter Game

- Ford SUV Range | Ingage Media

Most Popular IG Live Integration

- PepsiCo Beverage | OLIVER Istanbul | PURE

The Rising of New Generation T

- AKBANK

Petrol Ofisi Sosyal Lig

- Petrol Ofisi Sosyal Lig | Promoqube


Mobile App

İsbank's İmeceMobil App

- İşbank

İşbank's Maximum İşyerim App

- İşbank

Kırmızı Işık

- Vodafone | Carat Turkey

KoçAilem Close Group Loyalt and Privilege Platform launched KoçAilem Mobile

- KoçAilem Loyalty and Privilege Platform

Perio – Knows You The Best!

- Orkid | Publicis Groupe – PG One


Mobile Search

Axess - OK, Google. I'm Feeling Lucky.

- AKBANK| Hype

DenizBank Takes a Data-Driven Approach with Adjust to Reduce Costs

- DenizBank | Adjust

Nescafe Keyf-i Turk Ignation Labs

- Nestle | Mindshare Turkey

The Great Google Shopping Hack

-Yalı Spor | Neodigital


Mobile Native

Most Popular IG Live Integration

- PepsiCo Beverage | OLIVER Istanbul | PURE

Nescafe Keyf-i Turk Ignation Labs

- Nestle | Mindshare Turkey

Nescafe Keyf-i Turk Faladdin Entegrasyon

- Nestle | Mindshare Turkey | İsobar Türkiye

Screen Time Discount

- Yapı Kredi | 4129Grey

Sprite Summer Refreshment

- Sprite | Carat Turkey | VMLY&R

Yandex Navi & Yapı Kredi Media First

- Yapı Kredi | Ingage Media



TECHNOLOGY


Mobile Video

Cheetos Mustache

- Cheetos | OMD | AdColony

DIMES Milkshake Launch

- DIMES | Reklamania Creative | Bubble Project

Love Beauty and Planet Good Loop Donation

- Unilever Love Beauty and Planet | Mindshare Turkey

Nescafe Keyf-i Turk Ignation Labs

- Nestle | Mindshare Turkey

OMD Turkey / A-Class Sedan / Mercedes-Benz

- Mercedes-Benz Turkey | OMD Turkey


Location Based Services or Targeting

Akbank - The Walking Conversion

- AKBANK

Clear Stay At Home

- Unilever Clear | Mindshare Turkey

Coca-Cola - "Support Your Locals with DCO"

- Coca-Cola | Carat Turkey

Lay's 4 Seasons DOOH and Mobile Banners

- Lay's | OMD


mCommerce

Akbank Walled Garden

- AKBANK

İşCep Marketplace

- İşbank | Carat Turkey

İsbank's Linkle Tahsilat

- İşbank | VMLY&R

İşCep Personal Finance Management

- İşbank


Innovation

adidas The Uncancelled Cup

- adidas | Wunderman Thompson Istanbul | MediaCom

Akbank Walled Garden

- AKBANK

#BabilinNumarası

- Bepanthol | Wunderman Thompson Istanbul | MediaCom

Cheetos Mustache

- Cheetos | OMD | AdColony

DIMES Milkshake Launch

- DIMES | Reklamania Creative | Bubble Project

Nescafe Keyf-i Turk Faladdin Entegrasyon

- Nestle | Mindshare Turkey | İsobar Türkiye


Mobile Audio / Voice

Magnum’s Legendary Crack Sound x Spotify 3d Audio

- Unilever / Magnum | Mindshare Turkey

Obsesso ile Evin Keyfini Çıkar

- Obsesso | AdColony


Data/Insights

Akbank Walled Garden

- AKBANK

Coca-Cola - "Support Your Locals with DCO"

- Coca-Cola | Carat Turkey

Coca-Cola Screen Time

- Coca-Cola | Carat Turkey

Digitalization Journey of Vodafone's Online Sales

- Vodafone Turkey

Hype/Turkcell.com/Turkcell

- Turkcell | Hype

Hopi - Month of Bears

- Hopi | Blab | Zoom Media

Screen Time Discount

- Yapı Kredi | 4129Grey

The Great Google Shopping Hack

- Yalı Spor | Neodigital



BUSINESS UNUSUAL 2020


Social Responsibility

Algida Max TV Yaz Okulu

- Unilever / Algida / Max | Mindshare Turkey

App Samurai Covid19 Resilience Grant

- App Samurai

BuMamaBenden

- Vodafone | Carat Turkey | VMLY&R

FORD TÜRKİYE & FOX Lock Down Campaign

- Ford Türkiye | The Walt Disney Company Turkey | Mindshare Turkey | Ingage Media | Pulse Istanbul


Technology Innovation

adidas The Uncancelled Cup

- adidas | Wunderman Thompson Istanbul | MediaCom

Akbank's Ex Machina - AI From The Marketing Automation

- AKBANK

Virtual Assistant Maxi - Covid-19 Adaption

- İşbank

İşbank's Linkle Tahsilat

- İşbank | VMLY&R

İşbank's TekCep

- İşbank

Pay to the Future - Geleceğe Öde

- İşbank


Covid-19 App

Kırmızı Işık

- Vodafone

İşbank's Maximum İşyerim App

- İşbank

İşbank's İmeceMobil App

- İşbank


Inclusivity

Carte d'Or Do Something Sweet at Home

- Carte d'Or | Standby Creative Group | Mindshare Turkey

Coca-Cola - "Support Your Locals with DCO"

- Coca-Cola | Carat Turkey

Kırmızı Işık

- Vodafone | Carat Turkey

Louder applauses for the health care professionals with a Ring Back Tone

- Turkcell Digital Telco Services | 4PLAY MOBILE CREATIVE PEOPLE

Obsesso ile Evin Keyfini Çıkar

- Obsesso | AdColony

Yapı Kredi - Engelliler Haftası

- Yapı Kredi | Rafineri


Customer Experience

Algida Carte d'Or Home/Balcony Concert

- Unilever / Algida / Carte d'Or | Mindshare Turkey | Standby Creative Group

GARANTİ BBVA Customer Experience

- Garanti BBVA | Leo Burnett

Nescafe Keyf-i Turk Faladdin Entegrasyon

- Nestle | Mindshare Turkey | İsobar Türkiye

Most Popular IG Live Integration

- PepsiCo Beverage | OLIVER Istanbul | PURE

Whatsapp Online Architecture

- Doğtaş | Ad Venture Digital


Adres

Tuglacıbaşı Mah. Bağdat Cad. Pakeser Apt. No.85 D.9

Kadıköy / İstanbul

Email

mma.turkey@mmaglobal.com

 

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