SMARTIES TÜRKİYE 2017 ÖDÜLLERİ KISA LİSTESİ BELLİ OLDU

September 14, 2017

 

 

 

Smarties Türkiye 2017 Ödülleri Kısa Listesi kategorilere göre aşağıdaki şekilde belirlenmiştir.

 

Brand Awareness


Arçelik | NMOBS / KOÇZER

ARÇELİK OLED TV Campaign

 

Otokoc Otomotiv - Avis | KocZer / Yandex

Avis Yandex Navigation


Turkcell | Mobiwan

Bayram Olsun


Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks


Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

 

Garanti Bank | Cereyan Media / Digitouch

GarantiOne Launch Campaign


Sütaş | Alametifarika

Sütsüz Olmaz

 

Pegasus Airlines | Hype

Winter Is Coming

 

 

Lead Generation

 

Pepsico // Lipton Ice Tea | Mindshare / Rocketworks

Lipton Ice Tea Shell Promotion

 

Pegasus Airlines | Hype

Pegasus Airlines - To be or Not to be


Akbank | Akbank

Smart Audience Targeting in Facebook Advertising for Personal Loans

 

Sütaş | Alametifarika

Sütsüz Olmaz


Turkcell | Hype

Turkcell - We Know What You Are Searching For

 

Nestlé / Nescafé | Mindshare&Maxus / AdColony

Turn Your Home into a Café with Nescafé

 

Zubizu | Mindshare

ZUBİZU – Dream F&B Campaign

 

 

Product / Services Launch

 

Arçelik | NMOBS / KOÇZER 

ARÇELİK OLED TV Campaign

 

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

 

Ford Otosan | AdColony Turkey / Zer

Ford GT Haptic Video

 

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

 

IşCep iMessage | Işbank

Işbank Mobile Banking App IşCep - iMessage

 

IşCep Credit Ready | Işbank

Işbank Mobile App IşCep- Credit Ready

 

Peugeot | OMD / AdColony Turkey

Peugeot 3008 Airplane Mode Targeting

 

Turkcell - BiP | BPN İstanbul

Series Extra

 

Yapı Kredi | KOCZER

YAPI KREDI - MOBILE LAUNCH

 

 

Promotion

 

Pepsico // Lipton Ice Tea | Mindshare / Rocketworks

Lipton Ice Tea Shell Promotion

 

Lipton | Unilever / Wanda Digital

LIPTON The Unique Position of Tea in Turkey

 

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

 

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

 

Vodafone | Ketchup Loyalty

Vodafone Yanımda (Vodafone With Me) - #What'sInItForMe Campaign

 

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

 

 

Relationship Building / CRM

 

Denizbank | AdColony Turkey / Dijital Büro İstanbul

Denizbank Dynamic Fixture

 

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

 

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

 

Pegasus Airlines | Hype

Pegasus Airlines - To be or Not to be

 

League of Legends | Riot Games / Wanda Digital

This Is Your Legend

 

 

Social Impact / Not for Profit

 

Turkcell | Mobiwan

Bayram Olsun

 

Enerjisa | Mediacom / AMVG

Enerjisa - Save Your Energy Movement

 

Turkcell | Pure New Media

Letters to Gallipoli

 

 

Cross Media

 

Turkcell | Mobiwan

Bayram Olsun

 

FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden

From Inside The Plot

 

Huawei Turkey | Maxus Turkey / AdColony Turkey

Memorable Mother's Day with Huawei P10

 

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

 

 

Cross Mobile Integration

 

Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

 

Sütaş | Alametifarika

Sütsüz Olmaz

 

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

 

 

Marketing within a Mobile Gaming Environment

 

Vodafone | Mindshare Turkey / Gameloft

4,5G Truck

 

Warner Bros. | Mediacom / Gameloft

Warner Bros. – Resident Evil: The Final Chapter

 

 

Programmatic

 

Garanti Bankası | Digitouch / Cereyan

Garanti One

 

 

Mobile App

 

Fritolay / Cheetos | OMD TURKEY / Noktacom Medya

Cheetos - Burak Oyunda Mobile App Partnership

 

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

 

IşCep New Features | Işbank

Işbank Mobile Banking App IşCep - New Features

 

Garanti Bank | Cereyan Media / Digitouch

GarantiOne Launch Campaign

 

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

 

Biscolata | Rabarba Istanbul

My Perfect Valentine: Carlos

 

Turkcell - BiP | BPN İstanbul

Series Extra

 

YAPIKREDI | YAPIKREDI

Yapı Kredi MOBILE APP

 

 

Mobile Website

 

Migros | AdColony Turkey / Zer

Migros TV Voice Command

 

Sütaş | Alametifarika

Sütsüz Olmaz

 

 

Mobile Search

 

Zubizu | Mindshare / Kompüter

ZUBİZU Harbiye Open Air Concerts Campaign

 

 

Mobile Native

 

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

 

Unilever | Mindshare / AdColony Turkey

Lipton Relaxing Banner

 

Rexona | Unilever / Wanda Digital

REXONA Dictionary of Moves

 

Vodafone | Mindshare Turkey

Yandex Traffic Blogger

 

 

Mobile Social

 

P&G | AdColony Turkey / Starcom Mediavest Group

P&G Thank You Mom

 

Sütaş | Alametifarika

Sütsüz Olmaz

 

 

Innovation

 

Arçelik | NMOBS / KOÇZER

ARÇELİK OLED TV Campaign

 

Turkcell - Fizy | BPN istanbul / AdColony Turkey

Fizy Heart Rate

 

Ford Otosan | AdColony / Zer

Ford GT Haptic Video

 

IşCep New Features | Işbank

Işbank Mobile Banking App IşCep - New Features

 

Unilever / Cornetto | Mindshare Turkey / Arkitekt

Last Chance

 

YAPIKREDI | YAPIKREDI

Yapı Kredi MOBILE APP

 

 

Location Based

 

Unilever / Knorr | Mindshare / AdColony Turkey

Knorr Pita Line

 

Lipton | Unilever / Wanda Digital

LIPTON The Unique Position of Tea in Turkey

 

Huawei Turkey | Maxus Turkey / AdColony Turkey

Memorable Mother's Day with Huawei P10

 

Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey

Turn Your Home into a Café with Nescafé

 

Vodafone | Mindshare Turkey

Yandex Traffic Blogger

 

Zubizu | Mindshare

ZUBİZU – Location Based Communications

 

 

Mobile Payments

 

Maximum Mobil | Işbank

Işbank Digital Wallet- Maximum Mobil

 

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

 

 

Mobile Video

 

PepsiCo- Doritos | AdColony Turkey / OMD

Doritos Mix

 

Yapı Kredi | Koçzer / NMOBS

Find the Hidden Vadaa

 

Ford Otosan | AdColony Turkey / Zer

Ford GT Haptic Video

 

Mastercard - Starbucks | Voden

Mastercard Presents a Priceless Surprise at Starbucks

 

Sütaş | Alametifarika

Sütsüz Olmaz

 

 

360 Degree Video

 

Yapı Kredi | Koçzer / NMOBS

Find the Hidden Vadaa

 

FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden

From Inside The Plot

 

 

Mobile Audio

 

Migros | AdColony Turkey / Zer

Migros TV Voice Command

 

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