SMARTIES EMEA 2017 ÖDÜLLERİ KISA LİSTESİ BELLİ OLDU.

September 14, 2017

 

 

 

Smarties EMEA 2017 kısa listesi belli oldu. Türkiye’den katılan başvurulardan 33 tanesi 22 kategoride kısa listeye kaldı. 

 

Brand Awareness

 

Wunderman Dubai / Panadol Arabia GSK and Wunderman Dubai

Tales of Tough

 

Nike and R/GA London

Nike On Demand

 

Microsoft and The Story Lab

AI driven programmatic mobile marketing

 

Garanti Bank and Cereyan Media

GarantiOne Launch Campaign

 

Shoprite and Yonder Media

Shoprite Low Price Christmas Brand Awareness Campaign

 

 

Lead Generation / Direct Response / Conversions

 

AXA and Havas Media

One Step Ahead

 

Pegasus Airlines and Hype

Pegasus Airlines - To be or not to be

 

Akbank and Akbank

Smart Audience Targeting in Facebook Advertising for Personal Loans

 

Boxer Superstores and Boxer Superstores

Dreams Come True at Boxer with Sunlight

 

Government Employee Medical Scheme (GEMS) and Yonder Media

GEMS EVO Switch Campaign

 

 

Product / Services Launch

 

KFC and Strika Entertainment

KFC Supa Strikas Golden Shakes

 

Government Employee Medical Scheme (GEMS) and Yonder Media

GEMS EVO Switch Campaign

 

Unilever Food Solutions Turkey and Being Çözüm

UFS Safe Hands

 

PepsiCo- Doritos and AdColony

Doritos Mix

 

Givenchy and Havas Media Russia

Beauty Ride

 

 

Promotion

 

Givenchy and Havas Media Russia

Beauty Ride

 

Vodafone and Ketchup Loyalty

Vodafone Yanımda(Vodafone With Me) - #What'sInItForMe Campaign

 

Pepsico // Lipton Ice Tea and Mindshare

Lipton Ice Tea Shell Promotion

 

Las Vegas Convention and Visitors Authority and LVCVA

The Christmas Tales of Las Vegas

 

BURGER KING® and The Jupiter Drawing Room (Cape Town)

#SWHOPPER

 

 

Social Impact / Not for Profit

 

Unilever and Liquorice

Unilever uGive

 

Amarula and Liquorice and FCB

Amarula #NameThemSaveThem

 

Enerjisa and Mediacom

Enerjisa - Save Your Energy Movement

 

 

Cross Media

 

Unilever Russia Dove and Initiative Russia

Dove You are more beautiful that you think you are

 

AXA and Havas Media

One Step Ahead

 

Nestlé / Nescafé and Mindshare, Maxus

Turn your Home into a Café with Nescafé

 

FIAT and People Initiative

From Inside the Plot

 

Ariel and Mobitainment & Brainbow Conscious Creatives

Ariel: Impossible made Possible

 

 

Cross Mobile Integration

 

Zubizu and Mindshare

ZUBİZU Harbiye Open Air Concerts Campaign

 

Sütaş and Alametifarika

Sütsüz Olmaz

 

Government Employee Medical Scheme (GEMS) and Yonder Media

GEMS EVO Switch Campaign

 

 

Marketing within a Mobile Gaming Environment

 

AB InBev (South Africa) / SAB and Initiative Media (Johannesburg)

Hansa Switch @6

 

Warner Bros. and Mediacom

Warner Bros. – Resident Evil: The Final Chapter

 

Vodafone and Mindshare Turkey

4,5G Truck

 

Unilever - Signal and R/GA London

The Adventures of Little Brush Big Brush

 

Mastercard South Africa and Digitata Insights (Pty) Ltd

Masterpass Race

 

 

Messaging

 

EDUCO and Havas Media

Educo - Child Protection Kit

 

Nike and R/GA London

Nike On Demand

 

 

Programmatic

 

Subway France and S4M

Subway You're the Chef

 

Garanti Bankası and Digitouch

Garanti One

 

 

Mobile App

 

Garanti Bank and Cereyan Media

GarantiOne Launch Campaign

 

Turkcell - BiP and BPN İstanbul

Series Extra

 

Shell and MOBGEN

Shell App for Connected Car

 

YAPIKREDI and YAPIKREDI

YAPI KREDI MOBILE APP

 

 

Mobile Website

 

Amarula and Liquorice

Amarula #NameThemSaveThem

 

Sütaş and Alametifarika

Sütsüz Olmaz

 

 

Mobile Search

 

Dunlop Tyres SA and Conversation LAB

Dunlop Mobile Search

 

Miladys and Conversation LAB

Miladys Mobile Search

 

Zubizu and Mindshare

ZUBİZU Harbiye Open Air Concerts Campaign

 

 

Mobile Native

 

Festival Republic and Gameloft Advertising Solutions

Reading & Leeds Festival 2017

 

Unilever and Mindshare

Lipton Relaxing Banner

 

Unilever / Knorr and Mindshare

Knorr Pita Line

 

Vodafone and Mindshare Turkey

Yandex Traffic Blogger

 

 

Mobile Social

 

Unilever - Signal and R/GA London

The Adventures of Little Brush Big Brush

 

P&G and AdColony

P&G Thank You Mom

 

Nike and R/GA London

Nike On Demand

 

Sütaş and Alametifarika

Sütsüz Olmaz

 

Unilever and Liquorice

Unilever uGive

 

 

Innovation

 

Shell and MOBGEN

Shell App for Connected Car

 

Unilever and Liquorice

Knorr Dinner on Demand

 

Peugeot and OMD

Peugeot 3008 Airplane Mode Targeting

 

Turkcell - Fizy and BPN istanbul

Fizy Heart Rate

 

Unilever / Cornetto and Mindshare Turkey

Last Chance

 

 

Location Based

 

Leroy Merlin and Mobext

Leroy Merlin 2016 e-Catalogue Cross-Device Activation

 

Subway France and S4M

Subway You're the Chef

 

McDonald's and OMD

McDonald's Germany Location 2016

 

Arçelik and NMOBS

ARÇELİK OLED TV Campaign

 

AXA and Havas Media

One Step Ahead

 

 

Mobile Payments

 

Shell and MOBGEN

Shell App for Connected Car

 

Unilever and Liquorice

Knorr Dinner on Demand

 

The Internet of Things - Products in the Market

 

Lipton and InMobi, Unilever

Lipton Green Tea

 

 

Mobile Video

 

Unilever - Signal and R/GA London

The Adventures of Little Brush Big Brush

 

Huawei Turkey and Maxus Turkey

Focus on Portraits with Huawei P10

 

Beats by Dre and HAVAS MEDIA

Anthony Joshua vs Wladamir Klitschko: Beats Media House

 

SA Home Loans and Liquorice

SA Home Loans House Rules

 

Pegasus Airlines and Hype

Winter Is Coming

 

 

VR/AR

 

Lipton and InMobi, Unilever

Lipton Green Tea

 

Unilever, Lifebuoy and The Niche Guys

Global Handwashing Day 2016

 

 

360 Degree Video

 

FIAT and People Initiative

From Inside the Plot

 

Turkcell and BPN İstanbul

Beyond A Stadium

 

Yapı Kredi and Koçzer

Find The Hidden Vadaa

 

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